Clear Sight™ is our response matching tool. This allows us to accurately apportion responses from response channels such as telephone, text, inserts, and web traffic to the advertising that caused that response. Importantly, we can manage call volumes into your call centre to ensure minimum wastage.
Key metrics that we track are:
- Cost per response by radio station
- Cost per response by TV station
- Cost per response by press title
- Time of day for each response channel
- Day of week for each response channel
- Media comparison effectiveness
With this data we are able to establish which media channels are the most effective for your product or service. Trends can be established which can dramatically increase the return on investment from your advertising spend.
We’d be delighted to take you through some case histories and show how Clear Blue Water can improve the effectiveness of your advertising spend.