Clear Blue Water at the IAPI AdFx Awards
The IAPI AdFx Awards (also known as the Advertising Effectiveness awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets. The IAPI Advertising Effectiveness Awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.
Held every two years, the IAPI AdFx awards are the most sought after accolade in Irish advertising because they recognize the most effective advertising campaigns based on proven return on investment.
2006 – Clear Blue Water won a Gold award for our work on the Aer Lingus "passport" campaign.
2008 - Clear Blue Water won a Bronze award for our work on The Health & Safety Authority's 'It's no accident' campaign. The challenge for this campaign was to bring about a change in the attitude and approach of farmers to farm safety and to ultimately decrease farm fatalities. Following the campaign farm fatalities dropped by 40%.
2010 - Clear Blue Water won another Bronze award for our work on Husqvarna. This award was for a campaign we ran which delivered a return on investment of 4,014%, further cementing our position as the agency for great ROI.
We are especially pleased to won these awards because return on investment is what we're about.
